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\MIAMI -- CMP Information, long time organizers of the Seatrade Cruise Shipping Convention, have unveiled a new logo and branding message to better reflect the positioning of the convention within the global cruise industry. The new logo (http://www.cruiseshippingmiami.com/) and branding message updates the look of the leading cruise industry event and emphasizes a more modern image.
The Seatrade Cruise Shipping Convention launched in 1983 with the pioneering first event held in the Vista Hotel in New York with some 100 conference delegates. Twenty-four years later, the 2008 show at the Miami Beach Convention Center drew more than 11,000 attendees and nearly 1,000 exhibiting companies from 117 countries and regions.
"The show's well-known 'diamond' logo has served it well through its rapid evolution, but the time is right to look forward to the next phase of its development and to acknowledge in the corporate identity the bond between the show and its established location," said Michael Kazakoff, group vice president of CMPi. "From 2009 the show title will be Cruise Shipping Miami and an exciting new identity has been adopted."
The event has firmly established itself as the cruise industry's leading annual exhibition and conference. Its Miami location is a vital element in the success of the show, as the city is the primary home port and hub of the cruise industry.
The new corporate design evokes water without competing with the numerous cruise and ocean images employed in the retail cruise business. It positions the show on the industry side, serving all sectors from shipbuilding through services, technology, operations and destinations. The graphic element reflects rippling water imagery, while a "C" and concentric circles locate the event at the center of the industry. That theme is underlined in the show tagline: "Home Port of the Cruise Industry."
With a full line-up of new and exciting products branded under the graphic element, the new identity will be on show March 16-19, 2009, at the Miami Beach Convention Center.
EVENT CONTACT: Conference and exhibitor information for Cruise Shipping Miami is available online at www.cruiseshippingmiami.com. CMP Princeton Inc., 212 Carnegie Center, Ste. 203, Princeton NJ 08540; phone: (609) 759-4700; fax: (609) 759-4774; info@cruiseshippingmiami.com.
CMP Princeton Inc. is a wholly owned subsidiary of United Business Media plc a leading provider of business information services to the maritime, travel, fashion, technology, healthcare, media, and property industries. UBM offers services in trade shows, news distribution, and publishing to customers across the globe. Its brands include CMP, the B2B media and exhibition group operating in the United States, Asia and Europe; PR Newswire, the world's leading corporate news distribution service, and Commonwealth Business Media, the leading information provider to the global trade and transportation markets.
Source: CMP Information
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