Chris Owen Has Just Posted the Following:

There was a day not long ago when it appeared that cruise lines were moving more towards a common experience with little differentiation between each other.# It could be safely said that once you had sailed on one of the major cruise lines, you pretty much had the program down on what to expect from line to line.That was then. This is now.Now, cruise lines are racing to create a unique on-board experience,# solidly branded with a keen eye on being the line that appeals most to you.# Backed by extraordinary past-guest programs, cruise lines want you for life.# Propelled by focused social media efforts, some lines are making more progress than others in reaching out to their target guests.New-ship sensation Disney Dream is one of those ships and epitomizes the whole branding movement.Well, except for one thing:# They wrote the book on branding long before the others even thought about it.### Well sorta.# Carnival has had the whole “Fun Shps” thing down pat for decades.# Princess stuck with the Love Boat overlapping with# Escape Completely too.# The others?# They’re getting with it too so look for very distinct branding on all lines in the very near future.What does that mean to you?## Better choices for you.# More people just like you sailing with you.# Pricing that equals greater value to you. Yes. it’s all about you.Odds are if you have a favorite line right now you won’t lose them to branding.# It could happen but if it did, that would be a good thing.# With better, more well defined choices we can pick a line that will give us what we consider the most bang for our buck.But back up to Carnival for a minute because today we board Carnival Liberty in Miami.Continuing the line’s unwavering commitment to their trademark “fun” element,# the new Funship 2.0 initiative has been introduced to Carnival Liberty and we’ll tell you all about it starting tonight.“Fun Ship 2.0 is the largest and most ambitious initiative that our company has ever undertaken and it will serve to significantly transform the Carnival vacation experience for our guests” said Cahill.
Adding a RedFrog Pub, made popular on their latest build, Carnival Magic, would be a huge step in a great direction for the line.# The new venue has proved popular and was an instant success aboard the new ship.# They’re doing that and adding a RedFrog Rum Bar as well as a BlueIguana Tequila Bar and a third venue, the Alchemy Bar all with signature cocktails.
And those are just three new additions. Three bars.# Not everyone cares about bars.# If the story stopped there it would be a nice one to tell. But that’s just the beginning. # Stay tuned for the full story.
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