MIRRORS GROWING TREND TOWARD SMOKE-FREE ENVIRONMENT
Vitality Wellness Program Continues To Bring a Breath of Fresh Air Fleetwide
MIAMI, July 23, 2007 Ã¢â‚¬â€œ In time to help guests set their New YearÃ¢â‚¬â„¢s resolutions for a healthier lifestyle, Royal Caribbean International announces a new smoking policy onboard its ships, effective January 2008. To bolster the cruise lineÃ¢â‚¬â„¢s new Vitality wellness program, recently debuted on Liberty of the Seas Ã¢â‚¬â€œ the newest vessel to share the title of the worldÃ¢â‚¬â„¢s largest cruise ship with sister-ship, Freedom of the Seas Ã¢â‚¬â€œ Royal Caribbean is increasing smoke-free zones by designating all staterooms and one lounge on each ship in its fleet as non-smoking areas. The new policy will go into effect aboard 18 of the lineÃ¢â‚¬â„¢s 21 ships initially, with Legend of the Seas, Rhapsody of the Seas and Splendour of the Seas following suit with the 2008 summer season.
Ã¢â‚¬Å“Feedback from our guests was a driving force behind the new Vitality program and our focus on wellness,Ã¢â‚¬Â said Alice Norsworthy, senior vice president, Marketing, Royal Caribbean International. Ã¢â‚¬Å“Results from online polls as well as input from all of our international offices worldwide, show very strong support of the new smoking policy. These changes reflect a more contemporary approach to healthier lifestyles and will significantly improve the cruise vacation experience for our guests.Ã¢â‚¬Â
Currently, smoking is prohibited in guest hallways and corridors, restaurants, entertainment venues and most of the shipÃ¢â‚¬â„¢s interior public spaces except for designated areas in bars and lounges. The new policy will add all guest staterooms and suites, and one bar or lounge on every Royal Caribbean ship onto the roster of smoke-free spaces. Guests wishing to smoke may still do so from starboard outer decks, in designated areas in bars and lounges, and on stateroom and suite balconies. Ashtrays are available in designated smoking areas or by request through stateroom attendants. Violations of the smoking policy will result in cleaning charges to the guestÃ¢â‚¬â„¢s onboard account and may also be addressed through the lineÃ¢â‚¬â„¢s Guest Conduct Policy, details of which are available both online and in all staterooms.
Royal CaribbeanÃ¢â‚¬â„¢s Vitality wellness program was designed to encourage and introduce ways for guests to achieve a better balance in their lives. The program presents healthier lifestyle choices across every aspect of the cruise experience, including fitness classes and spa treatments, onboard and land-based activities, shore excursions, and healthful drinks and food selections. Guests have the choice to try one or two elements or enjoy the total Vitality wellness experience to begin a more balanced approach to healthier living.