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SEATTLE, Jan. -- Holland America Line has exceeded its $250,000 fundraising goal for the Susan G. Komen for the Cure three months early. Commencing April 2006, Holland America Line and the Holland America Line Foundation took the fight against breast cancer to the high seas with On Deck for the Cure(TM), an onboard, non-competitive 5K fitness walk.
In celebration of the success of this program, Stein Kruse, president and chief executive officer, presented representatives from Komen for the Cure with a $250,000 check on January 16, 2007, at Holland America Line corporate headquarters. "We are very proud that our cruise guests and staff have fully supported this fundraising event that takes place on every cruise throughout our fleet of 13 ships. With three more months to go, we anticipate the final annual contribution to be more than $350,000," said Kruse.
Details of On Deck for the Cure
On April 1, 2006, On Deck for the Cure officially rolled out across the entire Holland America Line fleet, with approximately 500 On Deck for the Cure walks taking place on Holland America Line cruises worldwide in one year. Guests receive an in-room invitation to the event suggesting a $15 donation to the Holland America Line Foundation. Then participants simply put their sea legs to good use by walking around the ship's deck for a total of five kilometers. Depending on the ship, guests may choose to walk up to 12 laps to reach 5K. Each participant receives an On Deck for the Cure t-shirt and On Deck for the Cure pink wristband as well as an invitation to a pink lemonade reception following the walk.
The Holland America Line Foundation donates 75%, or a minimum of $11.25, of each $15 donation to Komen for the Cure.
This month, Windstar Cruises will roll out its own version of On Deck for the Cure. Guests sailing with Windstar are invited to participate in an onboard fitness event benefiting Komen for the Cure. Depending on the ship, the fitness event will be either a walk or calisthenics class. A minimum donation of $20 per person to participate is suggested.
On Deck for the Cure, presented by the Holland America Line Foundation, builds upon Holland America Line's existing charitable programs including cash sponsorships, in-kind shipboard events, free and reduced-fare cruise donations for nonprofit fundraising events, United Way participation and other philanthropic activities.
For information about sailing dates and cruise destinations, contact a travel agent or call Holland America Line at 1-877-SAIL-HAL (1-877-724-5425) or visit www.hollandamerica.com. For more information about Holland America Line's giving program email giving@hollandamerica.com.
About the Komen Foundation
Susan G. Komen for the Cure was established in 1982 by Nancy Brinker to honor the memory of her sister, Susan G. Komen, who died from breast cancer at the age of 36. Today, Komen for the Cure is an international organization with a network of more than 75,000 volunteers working through local Affiliates and events like the Komen Race for the Cure(R) to eradicate breast cancer as a life-threatening disease. A global leader in the fight against breast cancer, Komen for the Cure fulfills its mission through support of innovative breast cancer research grants, meritorious awards and educational, scientific and community outreach programs around the world. Through fiscal year 2005, Komen for the Cure, together with its Affiliate Network, corporate partners and generous donors, has invested $630 million in breast cancer research, education, screening and treatment programs. For questions about breast health or breast cancer, visit Komen for the Cure's Web site at www.komen.org or call the National Toll-Free Breast Care Helpline at 1.800.I'M AWARE(R) (1.800.462.9273).
About Holland America Line [a division of Carnival Corporation and plc (NYSE:CCL) (NYSE:and) (NYSE:CUK) ]
Holland America Line's fleet of 13 ships offers nearly 500 cruises to more than 320 ports. Two- to 108-day itineraries visit all seven continents, including Antarctica, South America, Australia/New Zealand and Asia and Grand World Voyages; and popular sailings to ports in the Caribbean, Alaska, Mexico, Canada/New England, Europe and Panama Canal.
In the 2006 Portrait of Affluent Travelers survey by Yesawich, Pepperdine, Brown and Russell, Holland America Line topped the list of cruise lines sought after by affluent leisure travelers. Its recently completed $225 million fleetwide Signature of Excellence enhancements added features such as the Culinary Arts Center presented by Food & Wine magazine -- a state-of-the-art onboard show kitchen where more than 60 celebrated guest chefs and culinary experts provide cooking demonstrations and classes -- Explorations Cafe powered by The New York Times, teens-only activity areas and all new stateroom amenities highlighted by flat-panel TVs and plush Euro-top Mariner's Dream Beds. For more information, consult a travel agent, call 1-877-SAIL-HAL (877-724-5425) or visit www.hollandamerica.com.
World's Leading Cruise Lines
Among the highest-rated cruise lines in the world, Holland America Line is a member of the exclusive World's Leading Cruise Lines alliance, which also includes Carnival Cruise Lines, Princess Cruises, Cunard Line, Seabourn Cruise Line, Costa Cruises and Windstar Cruises. Sharing a passion to please each guest and a commitment to quality and value, these lines appeal to a wide range of lifestyles and budgets. The World's Leading Cruise Lines offer exciting and enriching cruise vacations to the world's most desirable destinations.
Source: Holland America Line
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